John King · REALTOR®
Navy Veteran · 441 Closings · 117 Five-Star Reviews
Home Sellers · Hampton Roads
I Don't List Homes. I Position Them.
Most agents put a sign in your yard and hope for the best. John King takes a different approach — every home goes through a custom positioning strategy designed to generate maximum demand and close at maximum value.
Read the transcript — “Is Your Home Marketing Strategy Outdated? The Digital Approach That Actually Sells”
95% of agents post your home one time and then pray that it'll sell, while the top 1% are getting 10,000 views or more in the first week. Most agents think a yard sign and an MLS listing is enough — and that's why homes are sitting on the market today. 95% of buyers search online. 77% use social media. And yet only about 16% of all agents use social media marketing, and less than 1% do it correctly. Strategic digital marketing uses Fortune 500 techniques to place your home in front of thousands of qualified buyers weekly. You're probably watching this as the proof it works. Make sure your agent has a comprehensive digital strategy and not some basic, outdated listing exposure process. I'm John King with Berkshire Hathaway HomeServices RW Towne Realty. I'll see you around town.
441
Homes Sold
13+
Years Experience
5.0★
Google Rating
117
Five-Star Reviews
In short
This is John King's guide to selling a home in Hampton Roads: how he prices from live REIN MLS comps, the digital marketing system that puts a listing in front of thousands of buyers a week, seven situation-specific guides (as-is, FSBO, expired, relocation, divorce, inherited, rent-or-sell on PCS) and a free instant valuation at cma.757king.com. Written and kept current by John King — U.S. Navy veteran and REALTOR® with Berkshire Hathaway HomeServices RW Towne Realty, Virginia license 0225211050 — 441 closings across Hampton Roads since 2014, 44.2% of the 428 MLS transactions VA-financed, 5.0 stars on 117 Google reviews. Call or text (757) 270-3994.
Last reviewed October 11, 2026 · Market figures: Redfin, three months ending August 31, 2026 · Closing record: REIN MLS, June 2014 – August 2026
Whether you're upsizing, downsizing, relocating on PCS orders, or cashing out on years of equity — you deserve an agent who treats your transaction like a business move, not a routine task.
John King is a U.S. Navy veteran and the #1 listing and sales agent at his Berkshire Hathaway HomeServices office for 11 consecutive years (2015–2025). He's affiliated with one of the most respected names in real estate, giving you access to a global network and the credibility that comes with it.
How We Sell Your Home
A Proven 6-Step Process
Step 1
Free Home Valuation
We analyze your home, your neighborhood, and the current Hampton Roads market to give you a real, data-backed price. No guessing. No inflated numbers to win your listing. Just honest numbers you can make decisions with.
We advise on exactly what to do before photos and showings. Small, targeted moves that make a big impact on buyer perception and your final offer price. For the exterior, a professional house wash before listing photos makes a visible difference. Surface Kingz, a Hampton Roads house washing company owned by a Navy veteran, is a local option we recommend.
John reviews every offer with you line by line. His negotiation experience means you walk away with the best possible terms — not just the highest number on paper.
The days of just posting on the MLS and waiting are over. John King uses a full digital marketing system to put your home in front of qualified buyers locally, regionally, and across the country.
Professional Photography
HDR photos and wide-angle lenses that make every room look its absolute best. First impressions happen online — we make yours count.
Video & Reel Marketing
Property walkthrough videos and social media reels distributed across Facebook, Instagram, and YouTube to reach active buyers across Hampton Roads.
Targeted Paid Ads
Facebook and Google ad campaigns targeted specifically to buyers searching for homes in Virginia Beach, Chesapeake, Norfolk, and surrounding cities.
SEO-Optimized Listings
Every listing gets its own search-optimized web presence so buyers Googling homes in your neighborhood find yours first.
Email Database Campaigns
We market your home directly to our active buyer database and agent contacts — generating interest and showings before Day 1 on market.
MLS & Top Portals
Full MLS exposure plus premium placement on Zillow, Realtor.com, Homes.com, and all major platforms where Hampton Roads buyers search.
Results, Not Promises
Awards & Recognition
#1
Office Listing & Sales Agent 11 Consecutive Years 2015–2025
Diamond & Platinum
HRRA Circle of Excellence Award Winner 2015–2025
Legend
BHHS 5-Year Legend Award Top 1–3% of BHHS Agents 2022
Selling Homes Across All of Hampton Roads
Whether you're in a beachfront community, a military corridor, or a suburban neighborhood — we know your market and we know your buyers. Virginia Beach · Chesapeake · Norfolk · Suffolk · Portsmouth · Hampton · Newport News
Alanton · Great Neck · East Beach · Shore Drive · Ocean Park · Kempsville · Ocean Lakes · Chic's Beach · Bayside · Town Center · Oceanfront · Bay Colony · Greenbrier · Great Bridge · Hickory
Every Sale Has a Story
Selling in a Specific Situation?
Most home sales aren’t just “I want to move.” There’s usually a reason behind the timing — and the right strategy depends on it. Here’s straight, situation-specific guidance for what Hampton Roads sellers face most.
Sold and bought at the same time, lender crisis before closing, no double move.
A Virginia Beach family sold their home and bought the next one with John. Late in the deal a lender problem threatened the closing date while the family was out of the country. Daily pressure on the lender, deadline management, and steady communication with the other side held both closings together.
"John was calm and collected and really helped us to stay focused and not worry. In the end, we did end up getting the house we wanted successfully." Published Zillow review, July 2019
Everything on this page runs on one four-stage system, refined across 441 Hampton Roads closings. It is the difference between a home that gets listed and a home that gets positioned.
K
Know the Market
Honest pricing from real comparables and this month's buyer behavior, not a compliment.
I
Improve What Pays
Fix what an inspection will surface, stage what changes the photos, skip the rest.
N
Nail the Positioning
Photography, video, and a narrative engineered for your home's likely buyer.
G
Guard Your Equity
A launch that creates competition, then negotiation and deadlines managed to closing.
John King provides free, no-obligation home valuations using current MLS data, recent comparable sales, and local market trends. Visit cma.757king.com or call (757) 270-3994 for a data-backed price analysis specific to your neighborhood.
Average days on market varies by neighborhood, price point, and season. Homes priced correctly and marketed with a full digital strategy typically sell faster than the market average. John's strategic pricing and multi-channel marketing system is designed to generate maximum demand in the shortest time. Read: most profitable month to sell →
Most agents list on MLS and wait. John uses a full digital marketing system — professional HDR photography, property video walkthroughs, targeted Facebook and Google ads, Instagram and YouTube distribution, email database campaigns, SEO-optimized property pages, and premium placement on Zillow, Realtor.com, and all major portals. Your home is marketed like a brand, not just posted as a listing.
Typical seller costs in Virginia include agent commissions, title insurance, transfer taxes (Virginia's grantor's tax is $1 per $1,000 of sale price), any agreed-upon buyer concessions, and potential repair costs negotiated during inspection. John walks through every cost line by line during your initial consultation — no surprises at closing.
Not always. John's staging and prep strategy focuses on high-ROI improvements — the small, targeted moves that make the biggest impact on buyer perception and final sale price. During your free consultation, he'll advise on exactly what's worth doing and what you can skip. Can you sell as-is? →
Absolutely. As a U.S. Navy veteran, John specializes in military PCS relocations and has helped service members sell their Hampton Roads homes — including remote transactions where the seller has already moved to their next duty station. He understands the timelines, the pressure, and the unique challenges military families face. PCS selling timeline guide →
John King of KingRealtor757 is consistently ranked among the top agents in Virginia Beach. He is the #1 listing and sales agent at his Berkshire Hathaway HomeServices RW Towne Realty office for 11 consecutive years (2015–2025), an HRRA Circle of Excellence Diamond, Platinum and Gold award winner, and a BHHS 5-Year Legend Award recipient. With 441 closings, 117 five-star Google reviews, and a full digital marketing system, he delivers results most agents can't match.
Declutter, depersonalize, deep clean, and handle the obvious repairs — dripping faucets, missing outlet covers, scuffed paint. Curb appeal matters: mow, edge, mulch, power wash. Inside, open blinds and turn on lights for photos. I provide a room-by-room prep checklist at the listing consultation. The goal is to make buyers see themselves in your home, not you. Complete selling guide →
A pre-listing inspection costs $300 to $500 and reveals issues before buyers find them during their own inspection. It prevents surprises that kill deals, gives you control over the repair narrative, and shows buyers you have nothing to hide. For homes over 15 years old, I recommend it every time.
I review every offer with you — not just the price, but the financing strength, contingencies, closing timeline, earnest money, and likelihood of actually closing. We discuss strategy: accept the strongest, counter one or multiple, or call for highest and best. The highest number on paper is not always the best offer. I have negotiated hundreds of multiple-offer situations. Multiple-offer strategy guide →
Yes. Special Power of Attorney lets a trusted person sign on your behalf. Virginia allows remote online notarization for digital closings. I have managed multiple deployment sales — photography, showings, negotiations, and closing — all without the seller being present. Your mission comes first. I handle the real estate. Full deployment selling guide →
Three options: the buyer covers the gap in cash, you reduce to the appraised value, or you negotiate a split. VA appraisals add a layer — once a VA appraiser assigns a value, it sticks for 6 months. That is why pricing correctly from the start matters even more when VA buyers are in the mix. I use comparable sales data to price homes that appraise.
Find Out What Your Hampton Roads Home Is Worth
Get a free, no-obligation home valuation from John King. No pressure, no commitment — just real numbers from a top Realtor who knows this market inside and out.
Three sales that show the system, not the pitch. Each one links to its source — the full write-up, the client's own review on Zillow or Google, or John on camera.
Expired listing → sold in 4 days
Glenwood, Virginia Beach · closed March 24, 2026
The situation
Listed 98 days with another agent, no traction. The sellers lost the new-construction home they had planned to move into.
What John did
Relisted February 12, 2026 with pricing re-run against February comps, a rewritten description aimed at Salem-zone buyers, professional photo and video, targeted digital ads, and a launch timed for first-weekend traffic.
Result
Multiple offers within four days. Sold for $500,000 on a $499,000 list to a VA buyer.
Waterfront listing → 153 days with no offers, then sold
Elizabeth River, Norfolk · 442 Leepoint Road
The situation
A second-owner riverfront home on nearly 0.6 acres with a private boat ramp sat 153 days with the previous agent. No activity, no offers.
What John did
Repositioned the listing around the water and the 40 years of original-owner care, professional photo and video, strategic pricing from market data, and targeted digital campaigns.
Result
Multiple offers and a sale in 66 days, near asking.
Deerwood Trace → Wolfsnare Plantation, Virginia Beach · 2026
The situation
A family needed to sell a 3-bed brick townhouse and buy a larger home in Great Neck without a gap between the two.
What John did
Listed January 29, under contract in four days at full asking ($289,900) to a VA buyer, with a 7–10 day rent-back negotiated so the family could close on the purchase first.
Result
Bought a 4-bed on N. Wolfsnare Drive for $530,000; closings on February 23 and March 4, nine days apart, with the rent-back bridging the move.
Why deals die in conversations you're not in, why a sign and a lockbox isn't marketing, the pre-listing inspection, and a 100-day listing turned into multiple offers. Each video has a written transcript below it.
Here's something most Virginia Beach sellers don't realize. Your deal can fall apart without you ever knowing why. In today's Virginia Beach real estate market, there are usually multiple people involved in a decision: the spouse, the parents, friends, all kinds of people whispering in the buyer's ear. And the deal doesn't die in front of you. It dies in a conversation that you're not in. So the real move isn't just finding a buyer. It's making sure the decision holds up after the showing. Because if it doesn't, that offer is going to disappear just as fast as it came in. If you're thinking about selling your home in Virginia Beach, Chesapeake, Norfolk, or throughout Hampton Roads, and want a strategy that protects your deal all the way to closing, reach out to me. I'm John King with Berkshire Hathaway HomeServices RW Towne Realty. I'll see you around town.
My strategic digital marketing system puts your home in front of thousands of qualified buyers every single week, on purpose. Because a sign, a lockbox, and an MLS listing is not marketing. It's just standard placement. Today's buyers are on their phones scrolling and deciding before they ever step inside your home, and most homes never truly reach them. That gap is going to cost you time, leverage, and money. If you want your home seen the way it should be, let's talk. I'm John King, and you can get me at 757-270-3994. I'll see you around town.
Smart Virginia Beach Sellers Do THIS Before Listing — Saves Thousands in Repairs
Smart sellers are doing this one thing before listing their house for sale, and it's saving them tens of thousands of dollars in negotiations. What are they doing? They're getting a pre-listing home inspection to discover issues before the buyers do. Game changer. Here's why it works: there are no surprises during the buyer's home inspection, you have full control over repair costs, and buyers are more likely to pay full price because they know exactly what they are getting. Major termite damage, roof issues, air conditioning problems: imagine discovering these while your home is under contract, when you have limited negotiating power and you need the money for your next home. Pre-inspections give you control and peace of mind about your net proceeds. Consider this strategy to protect yourself during the sale process. I'm John King with Berkshire Hathaway HomeServices RW Towne Realty, and I'll see you around town.
Virginia Beach Home Didn't Sell? How We Turned 100+ Days Into Multiple Offers in 4 Days
Today I want to talk to every Virginia Beach homeowner who has had a home that sat on the market with no traction, because I've seen this story before and it doesn't have to end the way you think it will. I recently had clients in the Glenwood area of Virginia Beach who had their home listed with another agent for over 100 days, no offers, and because their home hadn't sold, they lost the new build they were excited about. That one stung. When they called me, we didn't just relist the home. We rebuilt the entire strategy from the ground up: real pricing based on real data, a listing description that actually spoke to Glenwood buyers, professional photography and video, targeted digital ads, and a launch timed to hit the highest-traffic weekend. Four days later we had multiple offers, and they accepted one above list price and over $500,000. Then they got back on track to building their next home. A stalled listing isn't a verdict on your home, but it's almost always a verdict on the current strategy. If you're in Virginia Beach and your home was on the market and didn't sell, read the full case study at 757king.com or call me at 757-270-3994 and let's fix it so you can move on with the next chapter of your life. I'm John King with Berkshire Hathaway HomeServices RW Towne Realty. Thanks for watching.
